1.Provide customized discounts on products with brand-tailored coupons
Brand-tailored coupons enable you to offer either percentage-off or flat-rate discounts to tailored audiences on a subset of your products.
When you create a standard coupon, you can now select Brand as the audience type and target your high-intent customers with other tailored audiences.
To be eligible to create a brand-tailored coupon, you must be a brand owner and have at least 5,000 customers in the respective audience. The standard coupon redemption fee still applies.
2.Ship FBA inventory from China to the US at a lower cost
Now, with Seller Export and Delivery, you can more easily ship your logistics inventory in China to U.S. operations centers at lower shipping costs. This partner carrier program offers customs clearance, pickup and delivery services so you can easily manage the entire shipping process. Through the seller platform, you can easily select shipping costs, make payments, and track your goods end-to-end, making your logistics experience simple and efficient.
3.Shoppable Basic A+ Content modules now available for brands
The shopable content module is now available for brands using Basic A+ content, so customers can add items to their cart directly from the standard comparison chart module.
The module displays a summary of real-time commodity prices and customer ratings to complement existing product attribute comparisons. This can reduce the amount of time customers spend scrolling between different product pages and help them make informed purchasing decisions.